Oluwasegun Oyetunde (b. 1999, Portland, OR) is a filmmaker, designer, and curator inhabiting a singular space within contemporary visual culture. His work moves fluidly between cinema, design, and live cultural programming, creating experiences that are immersive, communal, and emotionally charged. Oyetunde's practice is rooted in recontextualization, drawing from both experimental and popular media to uncover latent connections between disparate cultural materials. His use and re use of music videos, subcultural aesthetics, and observational imagery allude to narrative, but only as a proposition. Oyetunde treats these elements as both a starting point and a way forward to explore the relationship between image, sound, and social space in both its construction and reception.
Between 2019 and 2022, Oyetunde collaborated closely with musician Aminé, contributing to visual direction across music, film, and live performance contexts. His work included directing and editing the music video for Burden, as well as serving as co stylist for Aminé on a New Balance campaign, refining a sensibility attuned to rhythm, pacing, and the translation of musical identity into moving image. During this period, he also helped establish PITTERPATTER, a multidisciplinary design and sculptural furniture studio founded by Portland based artist Levi Pitters, contributing to brand development and creative direction for a practice that has since collaborated with Pharrell Williams, Gucci, Adidas, and JOOPITER.
From 2021 to 2023, Oyetunde served as Director's Apprentice and Music Coordinator to filmmaker Godfrey Reggio on Once Within a Time, working closely with Reggio and composer Philip Glass. This period proved foundational, deepening his engagement with non narrative cinema, image sound relationships, and philosophical approaches to visual storytelling.
In 2024, Oyetunde wrote, directed, shot, and edited the short film Where's Your Future?, a non narrative meditation on youth culture, rebellion, and the existential question of meaning. Drawing on observational imagery and rhythmic montage rather than conventional storytelling, the film reflects Oyetunde's interest in cinema as a philosophical and sensory experience. The film premiered as a one night solo screening at O'Flaherty's gallery in New York, an East Village gallery and project space run by painter Jamian Juliano Villani and Billy Grant.
In 2025, Oyetunde founded Nuclear Cinema Club, a Brooklyn based film collective dedicated to curating challenging genre spanning screenings that merge cinema, music, and social space. As part of this initiative, he created 1997 Year in Music Videos, a five hour supercut composed of music videos, commercials, and cultural ephemera, presented as a public screening and dance event supported by an extensive marketing campaign including a 1990s inspired commercial and period accurate posters. Nuclear Cinema Club also presented a screening of 24 Hour Party People, which expanded into a multi part cultural event featuring a book signing and DJ performance by DB Burkeman, transforming the venue into a contemporary reimagining of the Haçienda.
Across his film work, design projects, and curatorial initiatives, Oyetunde's practice centers on creating spaces where audiences are invited to both watch and be seen. His work reflects an ongoing commitment to building contemporary cultural platforms that are intellectually rigorous, accessible, and socially alive.